How to Come Up with a Business Plan for Massage Therapy Clinic  

by Janette Lindz


Having the skill to apply massage techniques is only a portion of a massage therapy business. If you really want to succeed as a businessman, you would have to be knowledgeable and equally skillful in handling business details. The most important starting point to determine your capacity to run a massage business is through a business plan for massage therapy.

Why a Plan is Important

If you want to be successful in any business endeavor, you need to recognize the importance of a plan. Making a plan based on realistic goals and capabilities will enable you to work on specific areas of weaknesses and improve more on its strengths. A business plan for massage therapy however is more than just a document to give you some peace of mind. Your business plan is crucial if you want to have a loan approved, if you want to convince a potential business partner or if you want to get sponsored support. A plan will tell the people who can help your business why it will pay to help you get your business on its feet.

The Basic Business Plan

There are many different kinds, styles and lengths of business plans but the basic details for a business plan for massage therapy is the same as any other business plan. If you stick to the basic parts of a business plan, you can have a comprehensive plan that is only 7-10 sections long.

A basic business plan should start with a mission-vision statement as well as goals and objectives. This part will tell your reader what you want to achieve, why you think you can achieve that and how much exactly do your financial goals amount to and when exactly can you achieve those goals.

What usually follows the statement of objectives is a detailed quantitative calculation of how you plan to achieve your goals. Here, costs, assets, liabilities, strategic business location, service descriptions, analysis of competition, market analysis, market strategies, strategy implementation, advertising, balance sheets and cash flow analysis may be discussed in a more thorough manner.

This seems like a long list of simple things to outline but make no mistake, a business plan for massage therapy should be technical. You would have to deal with statistical or mathematical data covering market segmentation, profit margins, market demography, pricing strategies, income projection and impact of competition among others.

A Course

In order to come up with a feasible business plan, you need to know some factual information on massage therapy. The real advantage of going to school to learn massage therapy is that most formal courses and schools offer business subjects. Your massage school then is your first major reputable source of information on how to come up with a good business plan for massage therapy. You just have to make sure that your school offers a fair coverage of business related concerns in their curriculum.

Taking a Direction

Going to a massage therapy school may provide you with the technical information on the massage business as an industry but you will still have to pay your bank and lending company a visit for a list of requirements. This way, you simply have to construct your plan according to their detailed requirements. The internet also has everything you need from no fuss business plan software to different sample drafts and templates.

About the Author

Find out more about the massage therapy technique before developing a business plan for massage therapy clinic. Drop by the massage therapy website now.

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